This article caught my attention with this quote from José Andrés, “Everyone else in the world still thinks of American food as ketchup.” Mr. Andrés, has been in the US working as a chef for a couple of decades and according to Wikipedia is the, “Spanish chef often credited for bringing the small plates dining concept to America.”
He goes on to say he wants to embrace and celebrate ketchup, I say go for it. I am open to any new type of sauce and would love to try any of the eight ketchups Andrés is offering on his menu. In fact, the curry ketchup at Fritz in San Francisco is one of my favorite to eat with fries.
That said, I love regular old Heinz ketchup and will never be embarrassed to use it, even in fancy French bistros.